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About us

Hallmark, originated in the USA in 1910, is a well known brand in the world with diverse businesses including greeting cards, stationery, gifts, e-cards and a TV channel etc. For over 100 years, Hallmark has helped people connect with one another and give voice to their feelings.

In the 1960s, Hallmark expanded into international markets and now the products are published in 30 languages and can be found in 100 countries around the world. Hallmark possessed reputation for creativity, quality products and services.


Established in 2004, Hallmark Babies is growing fast and is a renowned brand of clothing for baby & children aged 0-8, with over 130 retail outlets in Hong Kong, Macau, Mainland China and Taiwan. A natural extension of Hallmark's traditional slogan "When you care enough to send the very best", "love . care . touch" describes the core value of Hallmark Babies, and emphasizes the unique link between parents and babies.

love – Every piece of our baby and children's wear is designed with tender love by mother-designers who know the needs of parents and babies. 

care – Product safety is our prime concern. Every step has been taken to ensure the safety measures to protect babies and children.

touch – Our baby and children's wear is made of the fine fabric to give the soft touch and kind comfort.


Florich, based in Hong Kong, is a specialized manufacturer of baby and children's wear for leading brands in Europe, Australia, and Middle East since 1985.

The factory is located in Tai Shan of Guangdong, China with a total floor space of 14,000 square meters. With continual investment in product development and technology, Florich produces high quality baby & children’s wear.